We believe in outfitting both men and women with comfortable, effective and combat ready tactical gear.  Our catalog is a curated combination of original patented products and tactical gear enhanced to include features requested from our customers.  We hope you enjoy all the effort we put forth to improve upon our products, our service and ourselves. 

Tacticon Armament Owner

Jacob Dines
CEO / Founder

Started the business with a vision to outfit men and women with high quality, effective, affordable, and combat ready tactical gear. Father of two beautiful girls, husband of an amazing woman, and combat veteran of the U.S. Army, 173D Airborne Brigade.Hooah!

Bryce Meeks Tacticon Armament Shop Manager

bryce meeks
jake's lil' helper

Wondering why he’s “Jake’s Lil’ Helper?” It’s because Jake (owner’s) 4-year old daughter called him that one day when she spent a day at the office. And it stuck.  There is organized. There is efficient. However, if organization had a lovechild with efficiency then his name would be Bryce.  His formal title is “Shop Manager.”

brian beller
ppc & advertising guru

Brian is a seasoned veteran of Pay-Per-Click Advertising and Affiliate Marketing.He’s got a fever, and the only way to cure it is more e-commerce. He puts his pants on the same way as you do every morning (one leg at a time).The difference is… once his pants are on… he brings our AOV and Conversion Rate to record highs.


Don’t let the let the good looks fool you. There’s a brain behind that pretty face and he uses it to reach those amazing customers out there that don’t yet know we exist. He is a master at video editing, email marketing, retargeting, and enjoys long walks on the beach.

Danny Sue Tacticon Armament Product Photographer Social Media Manager

danny sue
social media manager & product photographer

Danny is a social media and photography ninja.  Ninja… not because of his black belt in Karate, but because he lies behind the scenes with stealth, mindfulness, and preparedness. He assaults our product photography and social media campaigns with agility to react and respond quickly coupled with his unorthodoxical approach to challenge the status quo.  

Joan Purser Tacticon Armament Accountant

Joan Purser
Accounting / HR

With a background in bookkeeping for small to mid-sized business, Joan keeps Tacticon Armament compliant so we can focus on guns…. not balance sheets and P&L’s. With a last name like “PURSE-R” it’s hard to imagine she wouldn’t be skilled with money!